Some links on our site may earn us a commission at no extra cost to you. Learn more.
This Woobles crochet kit review comes down to one question: what is it worth to actually finish your first crochet project instead of abandoning a bag of yarn in a closet? The Woobles’ answer is $30 — and for absolute beginners, the kit largely delivers on it. Each box contains everything one small amigurumi animal requires, the yarn is engineered so novices can see their stitches, and the step-by-step videos hold your hand from the first loop to the final seam. The honest caveats: it’s a premium price per finished palm-size plush, and by your third kit you may not need what you’re paying for.
Verdict at a glance
| Best for | Absolute beginners, gift-givers, parents crafting with kids |
| Price | $30 standard kits; $40 licensed characters; bundles from $35 |
| You get | Pre-started yarn, hook, safety eyes, stuffing, needle, stitch marker, video course |
| Skip if | You already crochet, or want big projects like blankets and wearables |
What’s actually in the box?
Every beginner kit — Pierre the Penguin, Jojo the Bunny, Kiki the Chick, and a rotating cast of dozens more — includes pre-measured yarn, an ergonomic crochet hook, plastic safety eyes, polyester stuffing, a tapestry needle, a stitch marker, and a printed pattern backed by step-by-step video tutorials. Nothing else to buy, nothing to size, nothing to guess.

Two details do the heavy lifting. The yarn is the brand’s “easy peasy” style — a smooth, almost cord-like yarn that doesn’t split under a beginner’s hook, which matters because split yarn is where most first projects die. And the piece arrives pre-started: the first rows are already on the hook, so you skip the magic ring — the single most rage-quit-inducing move in amigurumi — until you’re ready to learn it.
The cost math: kit vs. doing it yourself
Here’s the analysis most reviews skip — what the convenience premium actually is, using current Woobles pricing and the DIY supply estimates published by crochet instructors.
| Path to project #1 | Cash outlay | What you’re left with | Cost if you quit after one project |
|---|---|---|---|
| One Woobles kit | $30 | One plush + reusable hook, needle, marker | $30 |
| DIY supply run (yarn, hook, eyes, stuffing, needle, pattern) | $25–$50 per instructor estimates | Leftover bulk supplies, no guided course | $25–$50 |
| Easy Peasy bundle (multiple kits + extras) | $100 (listed from $120) | Four+ projects of material | — |
Run the numbers and the surprise is that the kit isn’t really the expensive path for a first-timer — a from-scratch supply run can cost more, arrives with no instruction, and leaves you holding 80% of a skein you may never touch again. The economics flip as you continue: the hook, needle, and marker from kit one come with every subsequent $30 kit whether you need them or not, and licensed characters (Minecraft, Harry Potter, Sanrio and friends) carry a $10 premium — a 33% up-charge for the same materials with a famous face. The bundle math softens it ($100 across four-plus kits works out near $25 each), but by that point many crocheters are ready for open-market yarn anyway.
Why do beginners finish Woobles when they abandon everything else?
Craft abandonment is a supplies problem disguised as a willpower problem: wrong yarn, wrong hook size, a pattern written in abbreviations you can’t read yet. The kit deletes every one of those exits. The videos assume zero knowledge — including how to hold the hook and how to read a pattern — and the projects are sized to be finishable in a weekend of evenings, which is short enough that momentum survives. The company built its Shark Tank pitch on exactly this insight, and years of owner reviews back the outcome: the boxes get finished.

Honest drawbacks
The finished animals are small — palm-size, not pillow-size — and $30 for a four-inch penguin is a hobby-priced souvenir, not a toy-aisle value. Popular kits genuinely sell out (at this writing, much of the beginner lineup shows as out of stock on the brand’s own site, though kits are also sold through major retailers). The catalog is amigurumi-only, so if your crochet ambitions point at blankets, hats, or garments, this teaches transferable stitches but none of those projects. And experienced crocheters should pass entirely — you’re paying for scaffolding you no longer need, and the brand doesn’t sell most patterns separately.
Who should buy it — and which kit first?
Buy it if you’re a true beginner who wants a finished object and a real skill in one box, a gift-giver who wants a present that becomes a hobby, or a parent looking for a screen-free project to share — the recommended starting age is worth checking per kit, and small parts like safety eyes aren’t for very young children. Start with one of the classic starters like Pierre the Penguin rather than a licensed kit; save the $10 premium until you know the hobby sticks. If it does, the second purchase should probably be a bundle — or a trip to the yarn aisle with your new skills.
How we researched this review
We haven’t crocheted every penguin in the catalog. This review draws on the Woobles’ current published kit lineup and pricing, cost breakdowns from independent crochet instructors comparing kit versus from-scratch supplies, and the long-term pattern in verified owner reviews — especially completion stories from first-time crocheters, the metric this product exists to win. Our full approach is in our editorial standards. Prices are approximate, current as of publication, and change frequently — confirm the latest price with the retailer before buying.
FAQ
How long does a Woobles kit take to finish?
Most first-timers report finishing across a few evenings — the projects are deliberately sized so a beginner’s pace still reaches the end before enthusiasm runs out.
Are Woobles kits good for kids?
They’re a popular parent-child project, with the videos doing the teaching. Check the age guidance on the specific kit, and note the small parts — safety eyes and hooks aren’t for very young children.
Is the yarn different from normal yarn?
Yes — it’s a smooth, structured yarn that resists splitting and makes individual stitches easy to see, which is most of why beginners find the kits so forgiving. Regular acrylic yarn feels noticeably harder to read afterward; that’s the training-wheels trade-off.
What do I need that isn’t in the box?
Scissors and a phone or tablet for the video tutorials. Everything else — yarn, hook, eyes, stuffing, needle, stitch marker, pattern — is included.
The last stitch
The Woobles kit is the rare beginner product priced for what it prevents — the abandoned-hobby drawer — rather than what it contains, and for project number one it’s money well spent. Buy the classic starter, skip the licensed premium until the hobby proves itself, and graduate to the yarn aisle with pride. For more makers in the house, see our roundup of creative arts and crafts picks that keep kids making, the educational toys and games that earn shelf space, and our STEM toys by age guide — or browse everything in Creative Arts & Crafts.

